In February 2015 Shauna Ryan was set a challenge by a friend to take 40 photos in one week, using the hashtag #projectstrongwoman.

Approaching both friends and strangers to be a part of this challenge, she quickly realised the impact this was having on the lives of women. Most women Shauna spoke to didn’t see themselves as strong; nor did they think they had a story to tell.

Following the success of this week-long project, Shauna decided to act and create this online movement, striving to celebrate women, encouraging them to see beauty in every story.