Meet Fern. Born and raised in the UK, Fern’s fascination with PR started early. Working as an intern at the age of 15, and spending her school holidays gaining experience in PR agencies across London, Fern worked toward her dream job with every waking moment. Climbing the PR ladder to a tough but fun and glamorous role, she made changes to her life when she realised that the late nights, weekend events and always on-mode that had become the norm, were detrimental to her relationships with her closest friends and family as she missed many milestones, celebrations and simple everyday moments. Fern took a new role in Global Communications Strategy and Creative for big brands, she travelled a lot, but put time with friends first for a change. One of those friends lived in Australia, and when Fern visited, she felt as though she found her spiritual home but couldn’t yet make the leap due to ties in the UK. Her tipping point came when she separated from her partner of 14 years, which in time gave her a new lease of life and freedom, placing a strong value on honesty and loyalty. During this time, Fern stripped back to her most authentic self, and started to invest in her heart, soul and health. Now living in Sydney, married to an Aussie beau, and working as the Managing Director of Edelman Australia, Fern’s journey of love and life has lead her to this beautiful intersection of passion and gratitude. The passion she has for her job is evident in all that she does, and her intentional focus on self-awareness and love of others is inspiring. She is a Strong Woman.