Meet Candace. 27 year old fashion enthusiast and Los Angeles native, Candace has always had a flare for business and creativity. After graduating with a marketing degree, she decided to dive into a blend of fashion and business-- being a fashion buyer. In October 2015, Candace felt the need to start a 'small' women's empowerment platform online: taking her surprise, it exploded Female Collective is feminist brand and online community designed to celebrate, empower, support and uplift women. After only a year running this page, it has grown in popularity and has allowed her to meet amazing women from all over the world. Her love of female empowerment is one close to PSW's heart, and she continues to inspire thousands. She is a Strong Woman.


Meet Alex. At 23 years of age, Alex is a very talented florist based in Sydney. Recently, Alex started a blog with her sister (called Miranda Hhart), showcasing the alternative art medium of flowers and foliage. Born with Mycrotia, Alex is deaf in one ear, and recognises that people often take their hearing for granted. In the same way, we are surrounded by flowers and greenery, however, we often tend to overlook their beauty. Wanting to be a jeweller from a very young age, Alex only took a job at a florist because she was desperate for work. Now eight years later, Alex loves what she does and plans on opening her own shop one day. She is a Strong Woman